The Elements of the Marketing Mix

This paper leave alone cover the elements of the merchandising fluff with an locating which I haveselected that I have been familiar with. The company that I have selected will be UnitedParcel Service. I will split and describe the marketing potpourri and discuss in come out in time the return, place, monetary value and promotion split of this intermix. Let us first start with what a marketing mix is defined as. A marketing mix is sully offn asone of the most used phrases in the marketing industry. The marketing mix is also well know asthe four P?s. What is arouse about her marketing mix is that the customer is not spot of themarketing mix. (Perrault, Jr & McCarthy, 2005, 7/ch 2)Looking at the first element of themarketing mix will be the harvest-festival or crossroad life cycle... The harvest-time is what the company isknown for and is unremarkably a good or run that is sold to the customer. The growth life cycle isin theory the equivalent as the h arvest-feast. concord to www.marketingteacher.com, the fruit cycle isput into motion by having a developmental stage introduced. This stage is released into themarket. The idea is that the crossway will net income more and more customers as the product grows. Once the market stabilizes and the product becomes mature during the development period, thenthe product is overtaken by the innovation of superior competitors. The product then goes intodecline and is withdrawn.

In some instances, the product maybe instigated again to regaincustomers. Some strategies that argon used to promote are there for awareness. If the competitionis f ew a skimming price schedule is employed. T! he three major factors of the product aregrowth, maturity and decline. The coterminous marketing mix piece that will be set forth is the pricing strategies. With pricingstrategies, there are many different ways that pricing strategies can be used, depending on thepolicy... If you want to get a full essay, arrange it on our website: BestEssayCheap.com

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