Innovations

The Emerald look into Register for this journal is available at hypertext sell protocol://www .emeraldinsight.com/researchregister The current issue and undecomposed text collect of this journal is available at http://www.emeraldinsigh t.com/0309-056 6.htm EJM 37,11/12 purchasing or browsing? An exploration of shop orientations and online leverage decisiveness Mark Brown UQ fear School, University of Queensland, St Lucia, Australia 1666 Received September 2001 rewrite December 2001 Nigel Pope School of Marketing, Grif®th University, Nathan, Australia, and Kevin Voges Department of Management, University of Canterbury, Christchurch, bare-ass Zealand Keywords Internet, Consumer behaviour, Retail marketing, Shopping, Customer orientation victimize Consumer selection of retail patronage mode has been widely researched by marketing scholars. some(prenominal) researchers spend a penny segmented consumers by obtain orientation. However, few keep back applied such methods to the Internet shopper. as yet the widespread belief that Internet shoppers are primarily go by convenience, the authors show empirically that consumers fundamental shopping orientations have no signi®cant impact on their proclivity to acquire products online.

Factors that are more likely to in¯uence purchase object include product type, prior purchase, and, to a lesser extent, gender. European Journal of Marketing Vol. 37 No. 11/12, 2003 pp. 1666-1684 q MCB UP Limited 0309-0566 DOI 10.1108/03090560310495401 Literature examining electronic commerce tends every to discuss the size and potential of the phe nomenon or to indicate problems associated w! ith it. For example, Forrester look recently reported that worldwide Internet commerce ± twosome line of work to business (B2B) and both business to customer (B2C) ± would go by $6.8 trillion in 2004. At the same time, reports of business failures are increasing, as it is evident that the corporate sector is non satis®ed with Internet performance (Wolff, 1998). Despite...If you want to get a full essay, order it on our website: BestEssayCheap.com

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