The Marketing of Harley-Davidson

Nice Harley. I was going to get one of those, too. unless I spent $6,495 on a killer dinette set. Harley . . . Dinette influence, Harley . . . Dinette Set. Went with the Dinette Set (Harley-Davidson, 2004). With its modish commercial Harley-Davidson brings together their two core consumer markets, the inflexible bikers and the up-and-coming baby boomers. To both of these groups, the Hog represents freedom. To the biker it is the undefendable road, no ties left behind, living one day to the next. For the boomer, it is an hop turn up from the routine day-to-day life that affords them the opportunity to own a Harley. While maintaining their im bestride, Harley-Davidson manages to court both of its core customer groups as it continues its ride up the mountain of sales.          Harley-Davidson is the only major U.S. establishment machine of motorcycles and the nations number one seller of heavyweight motorcycles. The guild offers 28 models of touring and c ustom Harleys through a worldwide internet of 1,300 dealers. Harley models hold the Electra Glide, the Sportster and the Fat Boy. Besides its bikes, Harley-Davidson sells attitude - goods licensed with the club chance upon include a line of clothing and accessories (Ho overs Online, 2004). The median(prenominal) age of their customer is 46 with an average income of $78,000. Nearly one-half of these customers were precedent Harley-Davidson owners, while just over a draw and quarter were initial time motorcycle buyers (Harley-Davidson, 2004).

Hardly a untried company (founded in 1903), the company floundered during the 1970s. In e arly 1981, virtu bothy on the shore of ban! kruptcy, thirteen senior executives bought back Harley-Davidson from American Machine and foundry Company (AMF). In 1983, the company petitioned the world-wide Trade guardianship for tariff relief. The tariff, granted in April of that year, was primed(p) on all Japanese motorcycles 700cc or... I like the course this is written. It is conversational without being over familiar. It really kept my spare-time activity If you want to get a full phase of the idle essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay